Michael Bergdahl

The mere mention of the name Wal-Mart conjures up fear in the hearts of retailers around the globe. Wal-Mart has trounced hapless competitors and sent many small businesses packing with their 'every day low prices'.

According to international business forecasters it is only a matter of time before the American retail giant Wal-Mart, lands on Australian shores. Former Wal-Mart Executive and acclaimed Author Michael Bergdahl, says Australian retailers need to be ready for when they do.

As the "Director of People", Michael Bergdahl spent many years at the headquarters of Wal-Mart, where he worked directly with the company’s founder and legendary entrepreneur Sam Walton. It is with this inside knowledge that Michael developed
P-O-C-K-E-T-S. 

P-O-C-K-E-T-S is an acronym for; Price, Operations, Culture, Key item promotion,
Expense Control, Talent and Service. Each of these represent one of Wal-Mart's seven key competency areas and each of these are integral to the success of the inside strategies and tactics developed by Sam Walton and Wal-mart. 

By offering the lowest priced products Wal-Mart has single handily raised the standard of living for consumers around the world.  As many retailers have discovered the hard way, it is impossible to compete directly with Wal-Mart on price but Michael will explain in this half day seminar that you can survive in a Wal-Mart world and what the keys are to succeeding.

Since leaving Wal-Mart Michael has written two bestselling books What I learned from Sam Walton: How to Compete and thrive in a Wal-Mart World and The 10 rules of Sam Walton: Success Secrets for Remarkable Results.