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Strategic management is generally recognised as the most complex and challenging aspect of management. Traditionally seen as the responsibility of senior executives, smart companies recognise that all employees need to understand and align their work to the organisational strategy.

How will this benefit me?

Using a conceptual model to fully explain the strategy development process, this course will show you how to apply strategic planning skills in your role. Learning alongside other managers and leaders, you will learn how to:
• Analyse the internal and external environment
• Assess business unit performance and identify gaps
• Identify the important business challenges of the future
• Interpret these challenges in terms of explicit business objectives
• Develop and evaluate strategic options
• Prepare realistic business plans

How will this benefit my organisation?

Strategic thinking and the ability to analyse an organisation’s competitive position in ever-changing environments are critical skills for all managers and leaders. This course is essential learning for all people who contribute to or prepare business plans. It is essential development for people who aspire to have more strategic input in their organisation. This course will assist managers who implement strategy to understand the performance expectations of their organisation.