Materials Available for Download Printable Course Overview (100 kB)

Relationship building forms the basis for a successful sales strategy in an organisation. This course focuses on ways to build business and increase referrals through
effective relationships with clients. It is suitable for anyone in a client-facing role.

How will this benefit me?

When defining your client relationships, it is important to recognise the elements of good and bad relationships. Practising skills in an interactive group environment, you will learn:
• How to identify the status of a client/supplier relationship
• How to measure client satisfaction, loyalty and intent to re-purchase
• How to determine the value and benefits of client satisfaction
• To research the client and their organisation
• How to identify key loyalty drivers and set loyalty objectives
• About different buying decision makers
• How to create high impact first impressions

How will this benefit my organisation?

Establishing and building trusting relationships with customers is a process that can always be improved. Participants completing this course learn how to create enduring benefit for the organisation through the relationships that they created.