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In this session, co-author of ‘Marketing in the Boardroom’ will bring a unique view from both perspectives and share his experience as a Board member and commitment to Boards and management on global strategies. This seminar will cover:
1. A summary of Board views & what really matters for marketing.
2. Challenges and changes in today’s market.
3. Practical tips for more effective engagement of your Board.
Graeme Chipp is the Managing Director and co-founder of a Melbourne-based strategy & marketing consultancy. He has wide experience in food, wine, retail, financial services and social marketing, with particular expertise in marketing organization performance. Graeme brings a unique mix of management consulting and senior executive experience in strategy development, marketing and business start-ups. He received his MBA degree (Honours with mention) from IMEDE, Switzerland, in 1987. In 2007, Graeme was awarded CPM Marketer of the Year for his contribution to the marketing profession.
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