A good marketing strategy is crucial to the success of your business.
This program is designed to enable managers, who are not marketing
specialists, to develop a working familiarity with key marketing concepts
and contemporary issues and techniques that are needed to make strategic
marketing decisions.
Duration
One day a fortnight over eight weeks (four sessions)
Designed for
Those in a management role who need to contribute to the marketing effort of
their organisation.
Content
• Marketing function in the organisation
• Sustainability and competitiveness of current products and services
• Consumer/customer behaviour
• Brand management
• Development of a new product or service
• Managing services
• Pricing strategy
• Distribution strategy
• Communication strategy
Learning outcomes
• Analyse the marketing function within your organisation and discuss the
impact it has on achieving organisational goals and objectives
• Examine the sustainability of your products and services within the
ever-changing business environment and the impact of market forces on
consumer buying behaviour
• Evaluate product strategies incorporating considerations of brand, price,
promotion and distribution
• Critically analyse the new product development process including market
research, concept testing, commercialisation and distribution channels
Link to qualification
GDM205 - 1 unit towards Graduate Diploma of Management or Graduate
Certificate in Management.
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