This introductory program provides a practical framework to help
participants create effective marketing plans that deliver results.
Participants are introduced to the key analysis and planning tools that
will enable them to identify their customers’ needs and deliver value. The
fundamentals covered include the ability to evaluate the marketing mix -
incorporating brand, product, price, promotion and distribution.
Duration
One day
Designed for
Those seeking to build an understanding of the core principles of marketing.
Content
• Key philosophies of marketing
• Brand management
• Products and services
• Pricing strategy
• Distribution strategy
• Communication strategy
• Evaluation and control of marketing plans
Learning outcomes
• Discover the role and function of marketing within an organisation
• Evaluate the marketing mix incorporating brand, product, price, promotion
and distribution
• Prepare marketing plans to achieve organisational objectives
• Apply evaluation and control techniques to marketing plan
Link to qualification
BSBMKG502B - 1 unit towards Diploma of Management.
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