We’re losing patience with bad companies. We’re fed up with the greed of Goldman Sachs, sickened by BP’s pollution, tired of tainted food, tightfisted employers, and phony “corporate social responsibility.” And Laurie Bassi and her coauthors have news: the “bad boy” days are over. We’re at the dawn of the Worthiness Era, when doing the right thing is no longer optional—it’s the key to success. And they’ve got the data to prove it.Good Company lays out the convergence of social, economic, and political forces— ranging from the explosion of online information sharing to the emergence of the ethical consumer and the rapid expansion of the green market—that are ushering in this new era. Moreover, the authors prove the connection between good corporate behavior and the bottom line with their Good Company Index.